Bud Light

In collaboration with Beam, MODE provided creative and art direction for a proposed microsite to coincide with a national television campaign for Bud Light. The basis for the site was a contest asking participants to download Bud Light-themed posters, print them and pose with them in a variety of locations. The resulting website extends the Bud Light brand using a vernacular that appeals to its target audience and allows users to easily participate and follow progress of other contestants through an engaging and intuitive interface.

Services Provided

  • Website Art Direction

Agency

  • Beam
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