The Bechtler

MODE developed a comprehensive advertising campaign leading up to the Bechtler Museum of Modern Art's grand opening in January of 2010. The tagline "Hello Modern" was chosen to reference the Bechtler family’s personal relationships with many of the collection's artists, and to acknowledge the museum's status as the only destination for Modern Art in Charlotte and the region. The conversational tone positions the museum with a hint of southern hospitality and fosters a sense of welcoming for art lovers and the general public.

Services Provided

  • Online Advertising
  • Email Campaigns
  • Printed Collateral
  • Messaging Strategy
  • Photography
  • Retail Materials Design
  • Advertising Campaign Creation
  • Printed Advertising Design