A key initiative completed during our role as Boar's Head's Digital Agency of Record was the complete overhaul of their primary digital hub boarshead.com. We led an effort to define a completely new user experience, content & SEO strategy, technical architecture, and responsively designed and developed user-interface. In addition to rich and modernized visual experience for this 100+ year old category leader, the site serves as the centralized location for all ongoing communications, campaign activity, product information, recipes, news, and health & wellness information; all of which is easily managed through a customized content management system.
- Content Management Systems
- User Experience
- Content Strategy
- Responsive Design & Development
- Search Strategy & Optimization