MODE developed an extensive visual standards manual for use in Express stores nationwide. This custom binder and standards manual is designed to ensure consistent brand representation and retail environment setup. MODE was also responsible for the design and development of comprehensive usage guidelines and production templates for Express’ Design Studio Directive. These guidelines established page layout and structure, grid systems, iconography, and typographic standards to be utilized by Express’ in-house production staff.

Services Provided

  • Visual Merchandising Standards