This integrated campaign introduced Las Vegas Design Center as a premium shopping experience, providing unparalleled service and selection of international home furnishings showrooms. This highlighted a cultural shift towards a place of family, friends and love. A series of headlines were crafted to reflect that shift, and an atmosphere was created in which the model was immersed and in love with her surroundings. Stacked Victorian frames mimic the graphic convention of the headlines and the peacock served as a live manifestation of the brand identity.
- Printed Collateral
- Messaging Strategy
- Advertising Campaign Creation
- Photographic Art Direction
- Printed Advertising Design