The identity for Las Vegas Design Center, a design resource for the interior design market, nods to the drama, excitement and extravagance of Vegas. The peacock’s plumage has been translated as an ornamental flourish that could be found in a textile or piece of furniture. The collateral and leasing materials reflect the craftsmanship and quality expected by their discerning clientele. The digital experience and mobile app were developed to highlight product lines and events, and to be useful tools in the shopping experience.