Mellow Mushroom

To accompany their revamped web presence, MODE developed a new identity for Mellow Mushroom that would gradually replace the current set of logos and type treatments, which often vary store-to-store and use-to-use. We focused on the loose, fun-loving and unpretentious vernacular established in the new website to create a wordmark that could translate to an endless array of Mellow Mushroom collateral. Once established, we extended the identity into an entire visual language across in-store materials such as loyalty and gift cards and retail merchandise.

Services Provided

  • Brand Architecture
  • Identity
  • Retail Materials Design


  • Markham Unlimited