Home shopping network QVC reaches 166 million homes worldwide. For their first rebrand in 15 years, QVC needed an identity that would refresh and energize the organization, as well as attract a younger demographic. The mark needed to lend itself to meaningful on-air motion, and reinforce the concept of gift-giving and receiving in order to represent the incredible breadth of merchandise QVC sells to its viewing audience. The “Q” letter-form abstractly represents ribbon used in gift-wrapping, highlighting the anticipation and excitement of unwrapping a package.
- Broadcast Package Design
- Imaginary Forces