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Bauer Hockey

All hail the helmet


Bauer Hockey

All hail the helmet

services-grid mark-date No 49
Sports & Recreation
  • Digital
  • Environments
  • Campaign & Content

Expand Details

Introduction of a revolution

With the rise of sports concussions and the data around them, Bauer invested extensively in technology to develop products that protected players from a broad range of impacts. The result was the Elite Collection including the RE-AKT, a revolutionary helmet with an advanced design that offers protection from every angle. Ready to launch this innovative new product, Bauer called on Mode for a powerful, integrated campaign and content to be used across channels.

Complex technologies, simple stories

Our goal was to distill advanced technical features down into simple and visually rich experiences, demonstrating the protective technology in unique interactive ways. We also needed to appeal to two key audiences – players (through the sleek styling) and their families (through advanced safety features). The website and all campaign-inspired elements were designed to communicate a sophisticated, dramatic, and informative experience with the helmets as hero.

Services

  • Brand Development
  • Integrated Campaigns
  • Digital Experiences
  • Social Media
  • Environmental Design
  • Photo & Video Production
services-grid mark-date No 49
Sports & Recreation
  • Digital
  • Environments
  • Campaign & Content
Active Protection

The website features content that dynamically demonstrates the product's aggressive styling, low-profile design and layers of technology.

Active Protection

The website features content that dynamically demonstrates the product's aggressive styling, low-profile design and layers of technology.


I truly valued the opportunity to work with Mode in developing integrated campaigns for Bauer's Elite helmet collection. Their professionalism, creativity, and talent ultimately allowed for one of the most successful product launches in the industry.”

- lauren pelletier, global brand manager
Successful Launch

The highly successful initiative included an oversized digital experience, social content, retail-level support, print and digital ads.

Successful Launch

The highly successful initiative included an oversized digital experience, social content, retail-level support, print and digital ads.