Butcher and Bee

Honest to goodness

Butcher and Bee

Honest to goodness

What started as a concept for a small restaurant in Charleston has grown to an iconic and acclaimed southern brand, evolving over several years of partnership with Mode.

Food & Beverage

Branding
Packaging
Digital
Environments

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It Started with a Sandwich

In 2012, our friend and respected restaurateur Michael Shemtov sought to open a craft sandwich shop in the rich culinary city of Charleston, SC. His idea was to use the very best ingredients and preparation techniques usually reserved for fine dining to make an accessible comfort food–the sandwich. We worked closely with Michael as partners and collaborators to develop a brand experience that would stand out in one of the most popular culinary destinations on the east coast, while capturing the unique spirit of the concept.

A Brand for Foodies and Friends

We started with the positioning and core messaging, establishing the fundamentals of how the brand would tell its story. The restaurant experience was shaped by its commitment to an ever-changing menu based on seasonally-relevant ingredients, with a focus on locally-sourced produce and protein. So in developing the name and visual identity, we aimed to represent the simplicity and source of every ingredient, while also reflecting the communal nature of the restaurant. With its long reclaimed wood tables and shared plates, we hoped to make Butcher & Bee a regular destination for foodies and friends.

Services

Brand Development
Integrated Campaigns
Digital Experiences
Environmental Design
Print and Packaging

Food & Beverage

Branding
Packaging
Digital
Environments

Crafting a Brand

Over the years, we’ve helped the brand grow with every touchpoint, including product packaging, printed collateral, employee apparel and uniforms, service items, and scalable digital experiences.

Crafting a Brand

Over the years, we’ve helped the brand grow with every touchpoint, including product packaging, printed collateral, employee apparel and uniforms, service items, and scalable digital experiences.

Just as Butcher & Bee has evolved, our partnership has matured, inspiring us to regularly revisit & adapt the brand while always staying true to its core, “Honest to Goodness Food.”

From the Ground Up

We worked with acclaimed architects David Thompson and Powell & Partners to create branded moments in both interior and exterior spaces, including signage, wayfinding, and custom detailing.

From the Ground Up

We worked with acclaimed architects David Thompson and Powell & Partners to create branded moments in both interior and exterior spaces, including signage, wayfinding, and custom detailing.

Two for One

The success of the original Butcher & Bee has translated into two locations; one in Charleston, SC and one in Nashville, TN.

Two for One

The success of the original Butcher & Bee has translated into two locations; one in Charleston, SC and one in Nashville, TN.

Causing a Stir

In its first few years, Butcher & Bee received the critical acclaim of Bon Appetit, Food & Wine, GQ, The New York Times, and National Geographic, among others.

Causing a Stir

In its first few years, Butcher & Bee received the critical acclaim of Bon Appetit, Food & Wine, GQ, The New York Times, and National Geographic, among others.

“Mode’s work is both beautiful & technically perfect. Years after opening, I continue to hear praise for our brand.”
- Michael Shemtov, Owner