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Content Studio

Vogue abandon


Content Studio

Vogue abandon

services-grid mark-date No 49
Fashion & Accessories
  • photography
  • production
  • art direction

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A place of inspiration

Once used to produce Ford Model Ts, Camp North End is a 76-acre historic, industrial site that served as the basis for our narrative. We were inspired by its historical context, representative of an era gone by, while carrying with it a spirit of ingenuity and innovation. There’s an element of unexpected vulnerability and soul in the space, which, alongside the performance of the model, allows the viewer to fully experience an unspoken story within the series.

Beauty in dichotomy

We were intrigued by the contrast between the subject and the space: a delicate, elegant model exuding warmth, posing in a raw, abandoned environment. There’s a unique balance between hard and soft, history and youth, masculine and feminine. We further explored this contrast throughout the details of the shoot; carefully selecting the right colors, textures, and materials to offset the layers of debris, built by a rich history of work and heritage in the space.

Services

  • Art Direction
  • In-House Production
  • Post-Production
services-grid mark-date No 49
Fashion & Accessories
  • photography
  • production
  • art direction

Contrasting themes are visually represented through the art direction: graceful gowns and high fashion styling, set against the worn floors where Ford’s automotive assembly line once operated.

Creating & Collaborating

We worked with a variety of trusted and talented collaborators to bring our vision to life: stylists, hair, and makeup artists.

Creating & Collaborating

We worked with a variety of trusted and talented collaborators to bring our vision to life: stylists, hair, and makeup artists.