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Gloster Americas

Rebranding a

European classic


Gloster Americas

Rebranding a

European classic

services-grid mark-date No 49
Home Furnishings
  • Creative
  • Packaging
  • Digital
  • Production

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Capturing the life well-lived

The focus of our brand development efforts revolved around the creation of a comprehensive brand strategy and collection catalog that redefined a visual approach for Gloster's new and existing collections. We established a warm, sophisticated, and lifestyle-focused approach to elevate the brand and reflect the high-end materials and superb craftsmanship that goes into every Gloster product.

The warmth of the sun

Sun-soaked scenes evoking a timeless sense of sophistication and beauty unified Gloster's overall aesthetic, and we distinguished each collection through unique stylistic choices. Working closely with the Gloster team we identified locations, settings, props, talent, and wardrobes for each furniture line, subtly alluding to its design philosophy and cultural origins.

Services

  • Creative Development
  • Print and Packaging
  • In-House Production
services-grid mark-date No 49
Home Furnishings
  • Creative
  • Packaging
  • Digital
  • Production
A Comprehensive System

The new visual approach was extended to collection catalogues, retailer kits, digital experiecnes, and a variety of collateral.

A Comprehensive System

The new visual approach was extended to collection catalogues, retailer kits, digital experiecnes, and a variety of collateral.

Made in the magic city

Our content team produced a 10 day shoot in 5 locations across Miami to capture a remarkable range of still and moving content.

Made in the magic city

Our content team produced a 10 day shoot in 5 locations across Miami to capture a remarkable range of still and moving content.


I'm speechless. Assets like these in the hands of our team and customers will make a tremendous difference in our ability to achieve our strategic goals

- Randy Wells, CEO Gloster Americas