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Content Studio

The magic of Le Creuset


Content Studio

The magic of Le Creuset

services-grid mark-date No 49
Food & Beverage
  • photography
  • production
  • art direction

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Art in Cookware

There’s a joy to cooking. It’s a flowing, magical dance between the chef, cookware, and ingredients. In these images, we set out to capture this magic by examining the relationships of the products and their environment as they are suspended in space, creating an infinite state of wonder in the kitchen. To capture the authentic relationships between objects, we suspended cookware on set, rather than in post-production, letting the forms of the products inform the gestures and movements within each image.

Iconic Inspirations

The artful forms and rich iconic colors of the Le Creuset collection were the inspiration behind our visual approach. We aimed to tell an uncomplicated story highlighting the form and function of each piece, setting them against a crisp, cool grey backdrop accompanied by simple, restrained propping.

Services

  • Art Direction
  • In-House Production
  • Post-Production
services-grid mark-date No 49
Food & Beverage
  • photography
  • production
  • art direction

A diffused indirect key light source illuminates the subject, while a subtle background vignetting light draws focus to each composition.

Behind the Scenes

Steady hands created an intricate web of clear filament, affixed to adjustable armatures just out of frame. The arms were staggered and set to varying heights, providing us the ability to create depth and space within the scene.

Behind the Scenes

Steady hands created an intricate web of clear filament, affixed to adjustable armatures just out of frame. The arms were staggered and set to varying heights, providing us the ability to create depth and space within the scene.