Little Architecture

Results beyond architecture

Little Architecture

Results beyond architecture

Architectural design impacts far more than the physical environment. It affects how people move, interact, and feel in a space. Mode aimed to capture this idea in the new digital experience for Little, a diversified architectural design firm focused on results.

Commercial Services

Digital
Environments
Production

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Realizing the experience of Little

Little was founded on diversity – in its people and in how they collaborate. The firm’s transdisciplinary philosophy unites teams and leads to more thoughtful solutions, which ultimately support the firm’s promise of delivering results beyond architecture. This is fundamental to a partnership with Little, and it became our guiding light for all creative and strategic decisions for the site. We aimed to tell more vivid project stories, better convey their process, reflect their culture, and capture the collaborative experience of working with the team. It’s the story of working with Little, activated online.

Designed for results

To be an international leader in architectural design demands constant innovation. Our approach to the interface embraced this as we looked to solidify Little’s progressive position. A modern minimalist aesthetic, user-led micro-interactions, and moments of intrigue engage users and subtly guide them to relevant content. Hosted on WPEngine, the site is fully managed with WordPress. This grants Little full content management capabilities, allowing the firm to easily update content and evolve the brand. Six months after launch, Little saw increases in new business inquiries (~20%), average time on page (~50%), and pages per session (+25%).

Services

UX Strategy
UI Design
Development
Copywriting
Photo Production

Commercial Services

Digital
Environments
Production

Multifaceted Exploration

The layered navigation design embodies our broader site strategy of showcasing Little’s work while creating clearer content entry points.

Multifaceted Exploration

The layered navigation design embodies our broader site strategy of showcasing Little’s work while creating clearer content entry points.

Micro-interactions throughout the site convey the feeling of a human touch, while the custom cursor and user prompts guide you in a non-linear yet informed way.

Custom photography captured Little’s creativity, diversity, and collaboration as it supported the cultural story emphasized sitewide.

Collaborative Production

Mode assembled a nimble team to produce additional content for the site that would better tell the story of their culture, process, and creative working environment.

Collaborative Production

Mode assembled a nimble team to produce additional content for the site that would better tell the story of their culture, process, and creative working environment.

Little demonstrated their continued trust in Mode, as this marks the second time we’ve reimagined their site. We’re honored to be stewards of the brand and evolve their digital presence alongside them.