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Lowe's Smart Spot

Where smart is easy


Lowe's Smart Spot

Where smart is easy

services-grid mark-date No 49
Smart Technology
  • Branding
  • Production
  • Digital
  • Environment

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A Big Smart World.

Over the past decade, smart technology has been introduced into every product category offered at Lowe's, bringing immense new opportunities and confusion for consumers. With competing standards, inconsistent compatibility, and little common language, it’s difficult to understand how it all works together. Lowe’s knew it had to unify the category’s many disparate products and brands into one simple, accessible experience. By creating a space for product education and experimentation, Lowe’s set out to help customers learn hands-on.

This is Smart.

As technology enthusiasts, we were excited to build on the great work Lowe’s was doing and help them bring the concept to life. After an extensive and collaborative creative process, the team developed the comprehensive, friendly, unassuming, and immediately understood brand experience named SmartSpot. One word, for one space, where everyone from beginners to technophiles can get smarter.

Services

  • Brand Development
  • Creative Development
  • Environmental Design
  • In-House Production
services-grid mark-date No 49
Smart Technology
  • Branding
  • Production
  • Digital
  • Environment
A Universal Language

Playful linework and a vibrant color palette depicts functionality and brings levity to a technical category, while providing a memorable and universal way for customers to identify smart home products throughout the store.

A Universal Language

Playful linework and a vibrant color palette depicts functionality and brings levity to a technical category, while providing a memorable and universal way for customers to identify smart home products throughout the store.

a unique retail experience

In addition to the identity, we created point-of-sale signage, collateral, and motion graphics for the store-within-a-store experience.

a unique retail experience

In addition to the identity, we created point-of-sale signage, collateral, and motion graphics for the store-within-a-store experience.


Following a successful regional pilot that dramatically increased sales of smart home products,* Lowe’s rolled out the SmartSpot retail experience to locations nationwide.