Mantle Furniture

The new casual

Mantle Furniture

The new casual

We partnered with third-generation furniture makers to create, launch, and grow a new direct-to-consumer brand in an effort to propel their business into the digital future.

Home Furnishings

digital
environments
packaging
content

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Time-honored craft in a new era

Mantle Furniture is the first foray into ecommerce for a storied family furniture business. As the next generation of company leadership looked ahead, they aimed to digitally scale their offering of handcrafted, high-quality furniture through a new brand. One that could honor their legacy while meeting the modern aspirations and demands of today’s consumers. Mode partnered with the Parker family to help shape this story, starting with a holistic brand strategy and brand identity. The name Mantle tells a story of home, togetherness, and shepherding a generational business, while the visual identity layers in warmth and sophistication with a nod to traditional makers and craftsmen.

Crafting a complete brand experience

We worked with the Mantle team on every aspect of the brand launch, from the marketing strategy to the website development. Through an on-location shoot, we created photographic and motion-based assets that served as the building blocks of all executions. By producing content in coordination with the launch plan, it enabled true integration of the brand experience and maximized the life and value of every piece of content. We continue to partner with Mantle to tell its story across paid and organic media, excited by the opportunity to cultivate the generational business for a new era.

Services

Brand Development
Digital Experiences
Integrated Campaigns
Photo & Video Production
Print and Packaging
Social Media

Home Furnishings

digital
environments
packaging
content

The mark of a maker

Mantle’s primary and secondary brand marks nod to the history and heritage of makers’ marks used in handcrafted home furnishings.

The mark of a maker

Mantle’s primary and secondary brand marks nod to the history and heritage of makers’ marks used in handcrafted home furnishings.

Mantle is rooted in the values and heritage of North Carolina furniture making, a story we aimed to tell through a custom, modern shopping experience.

customized shopping experience

A visually rich, fluid, and shoppable digital experience highlights products, enables customization, and celebrates the brand story.

customized shopping experience

A visually rich, fluid, and shoppable digital experience highlights products, enables customization, and celebrates the brand story.

We strategically rolled out content across platforms to introduce and grow the brand, balancing content around stories of craft, quality, and heritage.

Our highly adaptable production studio brought the brand to life through still and motion-based content that highlight signature pieces and celebrate their makers.

As part of a strategic brand roll-out, we also focused our attention on Interior Designers, interviewing them for insights on how they work and source custom products.

feel the difference

A custom-crafted swatch kit features 100+ categorized samples introducing the brand and its product to a discerning category of trade partners.

feel the difference

A custom-crafted swatch kit features 100+ categorized samples introducing the brand and its product to a discerning category of trade partners.

“Mode understood our goals from the beginning and was instrumental in bringing our brand to life. We could not have asked for a better partner in launching this new part of our business.”
- Rachel Robinson, Mantle Design and Business Consultant