Mantle is rooted in the values and heritage of North Carolina furniture making, a story we aimed to tell through a custom, modern shopping experience.
We strategically rolled out content across platforms to introduce and grow the brand, balancing content around stories of craft, quality, and heritage.
Our highly adaptable production studio brought the brand to life through still and motion-based content that highlight signature pieces and celebrate their makers.
As part of a strategic brand roll-out, we also focused our attention on Interior Designers, interviewing them for insights on how they work and source custom products.
“Mode understood our goals from the beginning and was instrumental in bringing our brand to life. We could not have asked for a better partner in launching this new part of our business.”- Rachel Robinson, Mantle Design and Business Consultant