Redheaded Stranger

Always a friend

Redheaded Stranger

Always a friend

As a new taco shop in East Nashville, Redheaded Stranger looked to craft a brand that felt at home among the vibrant local food scene yet embraced the homegrown patina of Southwestern eateries that its founder, chef Bryan Lee Weaver, grew up on.

Food & Beverage

Branding
Collateral
Digital
Environment

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New concept, old soul

Redheaded Stranger blurs the classic lunch counter with the streetside taco shop, taking its cues from family-run restaurants that have served locals for decades. The brand needed to capture this charisma in every sense, from the language on the menu to the murals around the restaurant. Working with founding chef Bryan Lee Weaver and our longtime partner and restaurateur Michael Shemtov, we collaborated throughout its opening to create a holistic experience that feels at once fresh and classic, clean and warm, modern and generational.

Feeling right at home

The food speaks for itself, so our goal with the brand was to make visitors feel comfortable the moment they walk in the door. The experience also needed to fit in among the colorful East Nashville food scene. Looking to classic taco shops as inspiration, we blended a fresh take on a Southwestern palette with a unique and charming aesthetic. The identity system was designed to be dynamic and flexible instead of monolithic, capturing the spirit of a brand that has evolved over time with a range of mark-making, while the language took on an ultra-casual, near-simplistic tone to reinforce the brand’s laid-back nature.

Services

Brand Development
Digital Experiences
Environmental Design
Print and Packaging

Food & Beverage

Branding
Collateral
Digital
Environment

Flexible & Familiar

The brand system was designed to be dynamic and extendible across customer touchpoints, from menus to tees to coasters, in order to reinforce a brand that feels authentic and familiar.

Flexible & Familiar

The brand system was designed to be dynamic and extendible across customer touchpoints, from menus to tees to coasters, in order to reinforce a brand that feels authentic and familiar.

Redheaded Stranger is named for the 1975 concept album by the legendary Willie Nelson.

Conversations & Collaborations

We collaborated with Powell Studio, an architectural and design firm, to ensure the restaurant environment carried the same vibrant, welcoming energy as the brand.

Conversations & Collaborations

We collaborated with Powell Studio, an architectural and design firm, to ensure the restaurant environment carried the same vibrant, welcoming energy as the brand.

A holistic brand experience was made possible by strong partnerships with Powell Architecture + Building Studio, Fortify, and Hazelwood Laboratories.

Keenly Crafted

Signage partners, Fortify, of Nashville fabricated our uniquely deceptive exterior sign to have the vibrant look of neon, without the maintenance.

Keenly Crafted

Signage partners, Fortify, of Nashville fabricated our uniquely deceptive exterior sign to have the vibrant look of neon, without the maintenance.

In every component of the brand, we hoped to make it feel instantly familiar, like an old friend.